- Copyright - Smita Shrinivas
About us
Founded by Smita Shrinivas, a trailblazer who defied her family's engineering tradition to pursue a creative path in fashion. After earning her Bachelor’s in Design from the prestigious National Institute of Fashion Technology (NIFT) in Mumbai, Smita's exceptional talent was recognized with multiple awards from the institution. Determined to broaden her horizons, Smita moved to New York to complete her Associate’s degree at the Fashion Institute of Technology (FIT). Her academic excellence earned her Summa Cum Laude honors and a spot at the FIT NYC Gallery for her capstone project. Smita's tenure at FIT included invaluable internships at New York Fashion Week (NYFW) and with several renowned designers, cementing her expertise in the fashion industry.
Post-graduation, Smita worked at the esteemed Marchesa in New York, creating exquisite garments for Cannes, the Golden Globe Awards, and other red-carpet events. Returning to India, she contributed her skills to various men’s and women’s couture houses but soon realized her ambition to create something uniquely her own. Rejecting lucrative job offers from top Indian designers, Smita borrowed money from her family and launched her eponymous label with a small but dedicated team of five. Her vision for Smita Shrinivas is to see her designs grace prestigious red carpets worldwide, bringing her unique sense of design to the global stage. At Smita Shrinivas, we are committed to innovation, elegance, and functionality, ensuring each piece is a testament to Smita's passion and meticulous craftsmanship. Join us on this exciting journey as we redefine couture fashion.
Mission
At Smita Shrinivas, our mission is to create innovative, elegant, and functional fashion that transcends trends and celebrates individuality. We believe in redefining the boundaries of couture. Our tagline, "Exquisite Couture Redefined," encapsulates our commitment to creating breathtaking, high-quality designs that push the envelope of traditional fashion. We strive to blend innovation with timeless elegance, offering our clients a truly unique and luxurious experience. Our goal is to inspire confidence and empower our clients through designs that are as unique and dynamic as they are.
Vision
Our vision is to establish Smita Shrinivas as a global leader in fashion, known for our distinctive designs and exceptional quality. We aspire to see our creations grace the world's most prestigious red carpets, embodying the essence of modern luxury. By fostering a culture of creativity and excellence, we aim to set new standards in the fashion industry and leave a lasting impact on the world of couture.